The #1 Resource for Travelers to Metro-Wide Activities

Minneapolis/St. Paul is a vibrant, active, thriving metropolitan area for the 3.5 million residents as well as those visiting the area.

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Sarah Dorrian

Exceptional Value

Minneapolis & Saint Paul Official Visitors Guide to the Twin Cities Area® is the official visitor publication of Meet Minneapolis, Official Convention + Visitors Association, and Saint Paul Convention & Visitors Authority. Serving as the official guide to the entire metro area. The “OVG” is distributed by 19 chambers of commerce and convention and visitors bureaus. At a highly effective cost-per-thousand, this guide is the most efficient media available to reach the visitors with an overall readership reach of nearly 830,000 visitors annually.

Reach Visitors Before They Arrive

325,000 copies of the Minneapolis & Saint Paul Official Visitors Guide to the Twin Cities Area are distributed annually through an array of venues, 85% of which get directly into the visitor’s hands before they even arrive. Be sure that your attraction or location is top of mind when visitors are making their decisions about how they spend their time and money.

The Visitor Market

27.9 million visitors in 2012

$6.9 billion visitor expenditures in 2012

$150 average daily expenditure of visitors at hotels

$1.4 billion annual food expenditures of visitors

$335 million annual spirit/wine expenditures by visitors

80% visit for leisure and 20% visit for business.

73% of visitors return within 3 years, with an average of 6.9 visits over 3 years.

80% travel by car for an average one-way distance of 311 miles

Average visitor age: 18-34, 26%; 35-54, 37%; 55+, 36%

Average visitor income: $80,000

72% of visitors are married

Average number of hotel nights per trip: 3.1

How travelers spend their money: (Visitors spent $6.9 billion last year)

Dining: 77%

Shopping: 60%

Entertainment: 45%

Nightlife: 20%

Theme Parks: 16%

Music/theater: 15%

Sightseeing: 15%

Sports: 13%

Ganbling: 7%

Festivals: 6%

Museums/historic sitess: 2%

Minneapolis/St. Paul Quick Facts

315 hotel properties

37,876 rooms

So Many Choices for the Visitor

Minnesota boasts 6 professional sports teams and ranks No. 1 in the nation for golf, fishing and biking.

The Twin Cities Metro is home to 57 museums. Ranking behind only Chicago & Washington, D.C.

The metro area has more theater seats per capita than any other city except New York City. With 60 live theater venues generating $191 million in total annual revenues, this is a large piece of the culture of the community.

Minnesota is home to the nation’s largest retail and entertainment complex, Mall of America which draws more than 40 million visitors every year, and offers more than 16 malls and outlets in the metro alone.

In 2012 there were more than 9,700 restaurants/bars in Minnesota for guests to visit while in market.


Your Distribution Partners

  • Meet Minneapolis, Official Convention + Visitors Association*
  • Visit Saint Paul*
  • Explore Minnesota Tourism*
  • Apple Valley Convention and Visitors Bureau
  • Bloomington Convention and Visitors Bureau
  • Burnsville Convention and Visitors Bureau
  • Chisago Lakes Area Chamber of Commerce
  • Eagan Convention and Visitors Bureau
  • Greater Stillwater Chamber of Commerce
  • Hastings Area Chamber of Commerce and Tourism Bureau
  • Hinckley Convention and Visitors Bureau
  • Inver Grove Heights Convention and Visitors Bureau
  • Lakeville Area Chamber of Commerce and Visitors Bureau
  • North Branch Area Chamber of Commerce
  • Northfield Chamber of Commerce
  • Roseville Visitors Association
  • Shakopee Convention and Visitors Bureau
  • Taylors Falls Chamber of Commerce
  • Minneapolis Northwest

  • * = Key Distributors