27.9 million visitors in 2012
$6.9 billion visitor expenditures in 2012
$150 average daily expenditure of visitors at hotels
$1.4 billion annual food expenditures of visitors
$335 million annual spirit/wine expenditures by visitors
80% visit for leisure and 20% visit for business.
73% of visitors return within 3 years, with an average of 6.9 visits over 3 years.
80% travel by car for an average one-way distance of 311 miles
Average visitor age: 18-34, 26%; 35-54, 37%; 55+, 36%
Average visitor income: $80,000
72% of visitors are married
Average number of hotel nights per trip: 3.1
Theme Parks: 16%
Museums/historic sitess: 2%
Minnesota boasts 6 professional sports teams and ranks No. 1 in the nation for golf, fishing and biking.
The Twin Cities Metro is home to 57 museums. Ranking behind only Chicago & Washington, D.C.
The metro area has more theater seats per capita than any other city except New York City. With 60 live theater venues generating $191 million in total annual revenues, this is a large piece of the culture of the community.
Minnesota is home to the nationâ€™s largest retail and entertainment complex, Mall of America which draws more than 40 million visitors every year, and offers more than 16 malls and outlets in the metro alone.
In 2012 there were more than 9,700 restaurants/bars in Minnesota for guests to visit while in market.